Smith & Deli
Smith & Deli is loosely based on a traditional New York-style deli. It serves meticulously thought-out vegan food with attitude. The space and the offering is welcoming, playful, considered, convenient and totally badass.
You can stop in on your way to work for a coffee and a pastry/bagel, or on your way home in the evening when you need a bag of pasta, a jar of sauce or a lasagne to whack in the oven for dinner. Or stop in for lunch for a sandwich, soup or a salad. It also does lunch boxes.
The glass cabinets are filled with fresh homemade buffalo mozzarella, pastrami, turkey and pickles. Sweets include the holy grail of vegan baking: buttery, flaky croissants. There are also doughnuts, vegemite-and-cheese scrolls, tarts and pain au chocolate.
Sandwiches here are a big deal. The Ruebenstein is piled high with pastrami, sauerkraut and pickles between slices of rye and covered in Russian dressing. There is also the The Eggsorcist (I Can’t Believe It’s Not Egg Salad with shredded iceberg) and the Free Willy (tuna salad with shredded iceberg), among many others. Salads and soups rotate everyday.
The shelves and the fridges are stacked with spices, homemade aioli, lentils, canned goods, tempeh, sausages, tofu, noodles, lasagne, pies and pizzas.
The fit-out references a retro, mum-and-dad-style corner shop, with elegant elements such as the hand-painted signs and the handmade light boxes above the counter. It all references something vintage but is completely new and modern. Much like the idea of eating a vegan pastrami sandwich followed by a cream-filled doughnut.