In the middle of 2020, just before her mum passed away from pancreatic cancer, Jenna Jordan was made redundant from her marketing job. And she started thinking about making the move into hospitality.
“I was lying in bed one night being like, ‘What am I going to do with my life?’ and I had this vision that I was going to buy a cafe and name it Susie’s, after Mum,” Jordan says.
She told a friend about the idea but didn’t mention what she wanted to name the cafe.
“About two hours later, she sent me a text and said, ‘Oh, I know the cafe you can buy’,” says Jordan. To her surprise, it was already named Susie’s. “It felt crazy, but also perfect.”
In the same Collingwood warehouse as Paradise Alley, for Jordan, the location couldn’t be more ideal. “I used to live just on Wellington Street,” she says. “There’s such a lovely community around here.”
So, she moved into the space enthusiastically, giving it a fresh white-and-yellow paint job, updating the signage with a large, smiling daisy, and reopening the cafe as Susie’s. And Jordan was even able tell her mum about it a few days before she passed away.
At Susie’s, the menu is simple and homey. Crowd-pleasing sandwiches are the main player: you might find a tuna melt with avocado and caper mayo; a tomato, pesto and fior di latte ciabatta; or a traditional pastrami Reuben that Jordan says sells out daily.
Also find Penny for Pound pastries and sweets alongside Equilibrio Espresso coffee – a specialty line from Thornbury’s Coffee Mio.
And on the right wall of the cafe, just as you walk in, are a few shelves of retail items that Jordan hopes to expand with time. Stocked with local art, ceramics and pantry items, it’s another way she’s paying homage to her beloved mum.
“We always loved going out to nice little gift shops and craft shops together,” says Jordan. “And I would always say to mum, ‘I’d love to open something like this one day’.”
25 Easey Street, Collingwood
Mon to Fri 7.30am–2pm
Sat & Sun 8.30am–2pm